After the new crown epidemic, will competition in the quick-freeze industry intensify? Haixin Food said so

After the new crown epidemic, will competition in the quick-freeze industry intensify? Haixin Food said so
With the gradual improvement of the domestic new pneumonia epidemic, the development trend of various industries after the epidemic has become one of the hot topics in the market today.At present, there are many internal enterprises in the quick-frozen fish and meat products industry, consumers in different regions have different access to products, and the overall concentration of the market is reduced. As the first listed company in the industry, Haixin Food has also publishedIt has expressed its views on the post-epidemic situation of the quick-freezing industry.Haixin Food believes that as far as the quick-freezing industry is concerned, the development of cold chain logistics has achieved breakthrough development in the past decade. Except for a slight replacement in 2015, other old-fashioned products have basically maintained growth. According to the forecast of the prospective economist,The market scale in 2019 will reach 120 billion yuan, and the average annual growth rate will be more than 5% in the next five years.Facing the question of “whether the industry competition will intensify again after the epidemic”, Haixin Food responded: In recent years, the industry has gradually established industry supervision, the value of consumers ‘requirements for food safety, nutrition and health, and the production of national government departments for productionAs the requirements for safety, environmental protection, social security and benefits increase, the market will gradually concentrate on standardized enterprises with brand and scale advantages, the competition layout will gradually become clearer, and the extensive development will become more focused on quality and brand concentration, so that the competition situation of enterprises will become clearer.Haixin Food explained in detail: First of all, it will be transformed from quantity increase to quality improvement.The growth of the industry is slowing down, but consumers are paying more attention to food quality, and the market for mid- to high-end products is expanding.Initially, the brand gradually quantified small packages, and began to face household consumers.Finally, the channel initially predicted to enter the era of intensive cultivation.”From the initial food and beverage, relationship marketing, to the development of brand power and channel power.Brand enterprises are making great efforts in advertising and marketing, anticipating channel expansion and participating in fresh e-commerce, and the entire industry has become more mature.”Haixin Foods said.So, what impact has this new coronary pneumonia epidemic had on the quick-freezing industry?Haixin Food believes that there are two aspects. First, the epidemic affects the sales of quick-frozen food in the circulation market such as the farmer’s market in the short term, especially the consumption of catering channels. Second, the epidemic has increased the sales of KA, BC and online channels, which has promotedThe formation of household consumers ‘consumption habits of quick-frozen foods enhances consumers’ consumption experience of quick-frozen foods.”This epidemic has exacerbated the industry’s reshuffle and has brand power, which has benefited manufacturers from all channels.”Haixin Foods said.Regarding the development of the quick-freezing industry after the outbreak, Haixin Food believes that “in general, the industry’s mid-to-long-term positive trend remains unchanged” because of “primitive fluctuation pressure, consumption upgrade trends and changes in consumer behavior habits, and market demand growth.The support of national laws and policies and the improvement of the supervision system will promote the industry’s market share to be more concentrated in the industry’s leading companies with comprehensive strengths such as brand, scale, channel, capital advantage, internal control and product development and innovation capabilities, and industry polarization.The competitive landscape will further intensify.”Sauna, Ye Wang, Yan Wang editor Wang Jinyu proofread Li Xiangling

Related Posts